ABOUT ME

A Passion for Organizational Change Management

As a professional since 1996, I focus on organizational savvy, creating communication strategies and solutions for my clients that enable them to connect more effectively with their target audiences and grow their businesses.

In my role, I thrive on creative problem solving and come up with effective and innovative ideas for those I work with. In my most impactful role I was named General Manager of Specialty where I led a team of 50 employees driving incremental growth of $30 million in year-on-year revenue growth. The locations I led enjoyed average margins of 78% at 15 locations serving over 7000 dealers internationally. Annual sale volumes in units sold topped 300k.

Review my Client List below to hear about projects and the clients I’ve worked with in the past, and their experience in strategizing with me. I look forward to helping your business grow.

KAREN BRADDY LAMBERT

A Result-Driven Strategist

CLIENT LIST

Successful Collaboration

MIKE BROE, CEO MANHEIM

Creative Synergy

I worked with Karen for several years at Manheim and knew her from her great work

helping to lead Manheim into the world of enhanced technology before that.

During the time I supervised Karen while she was the general manager of the start up Specialty business at Manheim I was very impressed with her approach as she grew the business. Karen is a great leader of people because she listens and clarifies as she goes. What we had asked her to do was expand into selling product that was outside our normal product offering. That required not only being a change agent but convincing others to accept and embrace the opportunity. That required patience and leading changes in thought and support in areas of doubt.

Her strategic thinking and approach brought incredible results to an arena that was questioned by many. I would highly recommend Karen to anyone seeking an adaptable thought leader that wants to get things done in a positive way with great results.

KELLY WEINS MILLER, DIRECTOR COX ENTERPRISES

Lasting Impact

I had the honor of working for Karen (and an amazing team) during the "startup" and early days of the Manheim Specialty business. Karen has a strong leader with a great vision - she knew the "end game" and was great at developing a strategy to get there while being adaptable....she adjusted along the way as business needs or the surrounding market changed and evolved. She did a great job championing the new startup both within the Manheim organization and developing the brand within the overall industry (that is still used today!).

She respected those around her and embraced different points of views all with the end goal of evolving and iterating on the strategic goals. Her ability to develop a strong team was second to none - many of us who worked for Karen are still in touch today - she created a true "work family!"

CRAIG LINDBERG, MANAGING DIRECTOR SPARK B2B

Integrity

In my thirty+ years of business experience in sales and marketing, I have had the pleasure of working with only a few clients with the combination of positive energy, drive, integrity, fortitude and enthusiasm as Karen possesses, qualities that serve her so well especially in her leadership roles. This in no small part played a big role in her steady progression at Manheim where her talents shined and led to her department consistently delivering high KPIs.

Her down-to-earth style, personable nature and engaging manner are the perfect complement to her formidable business talents that ensure goals are met and things get done well even under the most challenging circumstances. It is this rare combination of capabilities that make Karen an absolute standout and inspire her team members to rise to every occasion, never flag in their efforts and deliver or exceed on all expectations

PAUL DOBESH, DIGITAL BUSINESS LEADER

Solid Foundation

As Manheim’s core auction business went Digital, Karen adapted and employed innovative marketing and communication techniques to move customers onto new e-commerce platforms and never-been-done-before ways of doing business. Given the stubborn nature of auto dealers, this was an amazing feat made possible only through the vision, passion, personality and skill that made her a powerful agent of business change.

For her next act, she grew the business while better serving our customers by leading the successful branding and establishment of Specialty Vehicles and Highline sales, overlooked but very important subsets of our inventory and customer base. She had the vision to successfully build these brands as ‘businesses within the brand’ , providing an insightful solution to a market that’s still operating on the foundation she built.

I hope to work with Karen again soon!

KIM MISKOTTEN, SENIOR SALES ENGINEER, NATIONAL SALES SUPPORT MANHEIM

Vision

I’ve worked with Karen since 2004 and am consistently impressed with the level of business acumen she possesses in every aspect. She has shown amazing vision in developing a team and division from start-up through day to day phases. She is open to new ideas and is always seeking to serve our customers (internal & external) in the best way possible.

In each of her professional appointments of duty, each division has seen record-breaking growth under her direction.

STEVE GREENFIELD, CEO/FOUNDER AT AUTOMOTIVE VENTURES

Emotional Intelligence

Karen is an incredibly dynamic and impressive leader, who has deep experience in and knowledge of the automotive industry, and the auction and remarketing space more specifically.

She's a C-level exec, who also has tremendous emotional intelligence and connects well with employees. She's a joy to work with.

ADITYA KORKE, DATA MONETIZATION AND DATA SCIENCE & ANALYTICS

Inspirational Leadership

I worked with Karen on key strategic initiatives for Manheim’s Specialty business and it was a fantastic experience. Karen had built a fabulous team with involved and inspirational leadership driving the vision to grow and the specialty business ground up. I also enjoyed patronizing Karen’s next business venture as a customer - a warm and cozy candy store in sub-urban Atlanta - Sweet! Roswell. It made you want to be a kid again!

Her attention to detail, strategic marketing and focus on customer service in the business was apparent and lot of people I introduced to the store were happy repeat customers.

MICHAEL LANG, CMO INTERNATIONAL MANAGEMENT AND STRATEGIC PLANNING

Organizational Savvy

Karen was a tremendous part of our product management team and brought a unique combination of insight, organizational knowledge, emotional maturity, and tenacity to the role. She conceived and created - largely on her own initiative - new product offerings where she saw an opportunity, responsibly navigating the broader management team to win support and endorsement.

It's a rare combination to find an individual with both a high drive to succeed and the sensitivity to manage the path forward in a manner that engages all the stakeholders as fans; Karen showed her ability to do this repeatedly.

BILLY MITCHELL, PRESIDENT AT MLT CREATIVE B2B MARKETING

Strategic Development

Karen Braddy ranks among the most innovative and inspiring business leaders I’ve worked with in all my years as a marketing professional. Karen is a leader sees the opportunity in every challenge and she thrives on achieving objectives while bringing out the best in her teams.

I’ve seen Karen at work in strategic development, facilitating intensive whiteboard sessions, planning and budgeting national campaigns, and throughout every stage of creative development and implementation.

She makes marketing look easy because she works so smart at it. She does her homework, knows her products and services, understands her customers, respects her competition, and she’s not afraid to take calculated risks.

There are not many like her.
The tenacity of Nellie Bly
The confidence of Annie Oakley
The courage of the “Unsinkable” Molly Brown
Did I mention she rides a Harley and rescues animals?