How Brand Trust and Customer Loyalty Are Won and Lost

"Brands that are people-centric, that is, those brands that put people before profit, more easily gain the trust of both employees and customers. When customers and employees know that they are personally valued, they are more likely to trust a brand and remain loyal to it, as they recognize that the brand prioritizes relationships over sales. Customers trust brands that are honest, consistent, provide value, and put people first."

Scott Clark

#innovation

#strategy

#leadership

#vision